“Nothing is more important to us, at Tesco, than the trust of you the customers” Philip Clarke, Chief Executive, Tesco. Consumer trust is arguably the single most important asset to food manufacturers and retailers and therefore the whole supply chain. Without trust, a company will have a poor reputation leading to low or no customer loyalty which impacts sales and shareholder evaluation.
Article en ligne : www.2degreesnetwork.com/groups/supply-chain/resources/trust-transparency-and-technology/