Revue de presse de l'achat responsable: 2013 à aujourd'hui

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THE SUSTAINABLE VALUE OF "BRAND DISNEY": STRATEGIC IMPLICATIONS OF ITS WITHDRAWAL FROM BANGLADESH

Date : 2013-05-08
Composantes : Gouvernance
Enjeux : Impacts spécifiques/éthique et droits humains

I do not speak Bangla. But I do know that if I walk up to an eight-year-old kid in the streets of Dhaka or Kolkata and show him a picture of Mickey Mouse, he will bond with me instantly. Such is the global power and influence of love, joy and friendship that beloved Mickey has been exercising for decades. In its 2012 Citizenship Summary, the Walt Disney Company voiced its goal to be the world’s “most admired company,” its mission centered on “promoting the happiness and well-being of kids and families” and “inspiring them to join” the company “in creating a brighter tomorrow.” The Annual Report featured Chairman and CEO Robert Iger stating that “acting responsibly is an integral part of our brand,” and that the company is committed to creating “shareholder value.”

Article en ligne : www.sustainablebrands.com/news_and_views/social_enterprise/sustainable-value-brand-disney-strategic-implications-its-withdrawa