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COFFEE AND THE CONSUMER: CAN MCDONALD'S MAINSTREAM SUSTAINABILITY?
Date : 2013-09-26
Composantes : Gouvernance
Enjeux : Enjeux par produits/sucre, thé, café, cacao
McDonald's is marketing certified espresso and fish for the first time in the US. Why? Because consumers are finally starting to show they care.
Article en ligne : www.theguardian.com/sustainable-business/mcdonalds-coffee-sustainability
