Revue de presse de l'achat responsable: 2013 à aujourd'hui

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STARBUCKS JUMPS ON THE SUSTAINABLY SOURCED WAGON WITH NEW ORIGINS CAMPAIGN

Date : 2013-09-26
Composantes : Gouvernance
Enjeux : Enjeux par produits/sucre, thé, café, cacao

Continuing a positive trend of transparency in the food industry, Starbucks' latest campaign focuses on the quality and sourcing of its coffee beans, as sustainability and health concerns continue to motivate consumers to ask, "Where does this come from?".

Article en ligne : www.sustainablebrands.com/news_and_views/communications/starbucks-jumps-sustainably-sourced-wagon-new-origins-campaign