We launched the lease-a-jean service with incentives for returning the jeans at the end of use, so that we can re-lease or turn them into other products," says van Son. "Repairs are provided for free and the customer can keep the jeans for as long as they want or swap for a new pair and keep renting or return at the end of the rental period." He jokes that not only does it give the company resilience and a com#pEeCtiPtiAvRe advantage, "we can also rent out jeans with a genuine vintage look, we don't have to spend time, money and energy on that, like others do
Article en ligne : www.theguardian.com/sustainable-business/textiles-manufacturers-circular-economy-business-model