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IS POP-UP RERAIL THE SOLUTION FOR SUSTAINABLE FASHION

Date : 2014-04-18
Composantes : Analyse et mesure
Enjeux : Enjeux par industrie/textile

“I would buy more sustainable clothing, but…” Sound familiar? Even in the middle of the green bubble that is San Francisco, we at TriplePundit hear this phrase all too often, usually followed by a series of hurdles including accessibility, price, information and lack of variety in clothing styles. Over the past two months, TriplePundit’s sustainable fashion media channel has uncovered emerging solutions to each of these obstacles. While we’re encouraged to see that large mainstream brands are at last moving in a more responsible direction, it has been the smaller pioneers who have conceived of the products and models that are revolutionizing the industry

Article en ligne : www.triplepundit.com/2014/04/pop-retail-solution-sustainable-fashion/