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SUSTAINABLE TEXTILES : HARNESSING A SPARK IN CUSTOMER ENGAGEMENT

Date : 2014-04-23
Composantes : Analyse et mesure
Enjeux : Enjeux par industrie/textile

If there is one truism that sums up sustainable marketing today, it is that product sales don’t make a business successful, productive customer engagement strategies do. Levi Strauss and Co.’s popularity as a sustainable producer relies on its ability to continually tap into the values of its customers and reflect that vision in how it sells its products – as well as how it makes them

Article en ligne : www.triplepundit.com/2014/04/creating-culture-promotes-sustainability/