Many business executives talk a good deal about sustainability and CSR, but for some, talk is about all they do. Sure, there are plenty of CSR and sustainability initiatives, and some firms have even named people as their chief sustainability officers. And, of course, most public companies highlight them in annual reports to shareholders. Still, with a few notable exceptions, activity in some organizations is something shy of aggressive. That can even apply to procurement. In Procurement Leaders’ 2014 Trend Report, a slide on procurement intentions showed that CSR ranked ninth out of 12 in a listing of planned activities. To me, that means some CPOs are missing a big opportunity
Article en ligne : www.procurementleaders.com/blog/my-blog--paul-teague/your-csr-efforts-are-good-branding-tell-