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GET THE LAST DROP: NEW MARKETING OPPORTUNITIES IN A RESOURCE-CONSTRAINED WORLD

Date : 2014-05-09
Composantes : Gestion des matières résiduelles

What’s your favorite way to get at that last dollop of Crest? Do you flatten as you go? Slice the neck? What about shampoo or conditioner? Do you add a little water and swirl? Prop the bottle upside down in a corner? You are not alone! As the Wall Street Journal has noted, an increasing number of consumers are shaking, rattling and rolling their packages in search of the last drop, ounce and morsel — and for good reason

Article en ligne : www.sustainablebrands.com/news_and_views/packaging/jacquelyn_ottman/get_last_drop_new_marketing_opportunities_resource-constra