In honor of this year’s World Water Day (March 22), the Coca-Cola Company, WWF and Global Water Challenge launched the #ToastToWater social media campaign to advocate for the sustainable management of freshwater resources. The collaboration exemplifies Basile’s idea about using "the social web, sustainability frameworks and better knowledge to generate new decision-support pathways, tools, platforms and opportunities to make our everyday decisions better."
Article en ligne : www.sustainablebrands.com/news_and_views/organizational_change/anna_lui/strategic_sustainability_turning_insurmountable_issue_