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MCDONALD'S ALLOWING ITS RESTAURANTS TO SOURCE THEIR OWN SUSTAINABLE BEEF

Date : 2014-05-29
Composantes : Gouvernance
Enjeux : Enjeux par produits/viandes et produits laitiers

McDonald's will soon allow its restaurants in different international markets to choose their own paths for achieving its recent pledge to purchase sustainable beef.In January, the fast food company — the largest buyer of beef in the US — pledged to begin purchasing verified sustainable beef in 2016, with the goal of eventually buying all of its beef from sustainable sources.

Article en ligne : www.sustainablebrands.com/news_and_views/supply_chain/mike_hower/mcdonalds_allowing_restaurants_buy_their_own_sustainable_b