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NEW NIELSEN STUDY SAYS CONSUMERS ARE READY TO PAY MORE FOR SOCIAL RESPONSIBILITY

Date : 2014-06-19
Composantes : Analyse et mesure

Nielsen’s 2014 Global Survey on Corporate Social Responsibility, released Tuesday, shows that 55 percent of global online consumers across 60 countries are willing to pay more for products and services from companies that are committed to positive social and environmental impact.

Article en ligne : www.sustainablebrands.com/news_and_views/stakeholder_trends_insights/aarthi_rayapura/new_nielsen_study_says_consumers_are_read