Sustainable packaging has come a long way over a generation. Long ago companies such as Walmart (with Hillary Clinton was on its board) started to tackle wasteful packaging — as in the cardboard boxes that encased deodorant sticks that were ... already encased in plastic. What was once dismissed a “green” gimmick started to make business sense as companies realized excess packaging meant heavier shipments, more wasted fuel and of course, less profit
Article en ligne : www.triplepundit.com/2014/07/sustainable-packaging-new-product-differentiator/