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SUSTAINABLE PACKAGING: THE NEW PRODUCT DIFFERENTIATOR?

Date : 2014-07-16
Composantes : Recherche, développement et innovation
Enjeux : Enjeux par industrie/emballages

Sustainable packaging has come a long way over a generation. Long ago companies such as Walmart (with Hillary Clinton was on its board) started to tackle wasteful packaging — as in the cardboard boxes that encased deodorant sticks that were ... already encased in plastic. What was once dismissed a “green” gimmick started to make business sense as companies realized excess packaging meant heavier shipments, more wasted fuel and of course, less profit

Article en ligne : www.triplepundit.com/2014/07/sustainable-packaging-new-product-differentiator/