Traditional activist cynicism paints corporations as bad guys willing to ruin the environment or people’s health for a buck. I accept and regret the fact that public companies face a Wall Street driven incentive system that favours short-termism, and as such I marvel at the willingness of some people to resist for the greater good.
Article en ligne : www.scmworld.com/Columns/Beyond-Supply-Chain/Sustainability-pays,-even-if-consumers-don%E2%80%99t/