Steve Zaffron, the CEO of the Vanto Group and co-author of the national best selling business book, The Three Laws of Performance, believes that sustainability nirvana occurs when social responsibility moves from being expressed in one-off initiatives, siloed in the corporate CSR office, to a way of being and acting that is embedded in the company culture and work habits of employees.
Article en ligne : sloanreview.mit.edu/article/sustaining-sustainability/