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HOW NIKE EMBRACED CSR AND WENT FROM VILLAIN TO HERO

Date : 2015-06-19
Composantes : Gestion du changement
Enjeux : Enjeux par industrie/textile

It was only 20 years ago that consumers were protesting outside Niketown stores, and news stories were casting Nike in the role of villain amid child labor and sweatshop allegations.

Article en ligne : www.triplepundit.com/special/roi-of-sustainability/how-nike-embraced-csr-and-went-from-villain-to-hero/