Revue de presse de l'achat responsable: 2013 à aujourd'hui

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SWOOSH AND SUSTAINABILITY: NIKE'S EMERGENCE AS A GLOBAL SUSTAINABLE BRAND

Date : 2013-05-21
Composantes : Gouvernance
Enjeux : Enjeux par industrie/textile

The current controversy over supply chain practices of global corporations such as Disney, Walmart and Sears in Bangladesh reminded me of Nike’s past and its subsequent corporate sustainability evolution. Fifteen years ago, Nike underwent arguably more intense scrutiny and brutal attacks for its global supply chain management policies and priorities. People across the world were burning Nike shoes instead of wearing them; customers were boycotting Nike products; and in 1998 the company’s earnings dropped by 69%.

Article en ligne : www.sustainablebrands.com/news_and_views/supply_chain/swoosh-and-sustainability-nikes-emergence-global-sustainable-brand