Behaviour change starts with listening. Here in New Zealand, a major global brand may have started listening for the first time in recent weeks: Dole have both made a U-turn and reached out to critics in an apparent desire to understand where they went wrong in this market and how they might set things right.
Article en ligne : www.sustainablebrands.com/news_and_views/communications/listen-how-one-brand-learned-greenwashing-never-ethical-choice