Four category profiles that reflect how large corporations view the NGOs : Trusted Partners – Corporate-friendly, highly credible, long-term partners with easy-to-find public success stories Useful Resources – Highly credible organizations known for creating helpful frameworks and services for corporate partners Brand Challenged – Credible, but not influential, organizations The Uninvited – Less broadly known groups, or those viewed more as critics than partners
Article en ligne : www.greenbiz.com/blog/2014/02/18/greenbiz-ngo-report-turns-tables-activists