Consumers equate transparency with a full roster of social, environmental and labour standards – which they expect to be able to get their hands on to read for themselves. But do they also, perhaps naively, expect that governments will have checks in place to ensure this level of accountability? Safia Minney, founder and chief executive of sustainable fashion retailer People Tree, says an "ethical policy" on a website which is little more than greenwash doesn't cut it anymore. "Consumers expect that their governments are setting decent standards for good business practice overseas, but sadly this is not the case," she says
Article en ligne : www.theguardian.com/sustainable-business/transparency-consumers-care-livechat-roundup