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FIRST COFFEE BRAND TO CARRY FAIRTRADE MARK BUILT LEGACY ON INNOVATION

Date : 2014-03-14
Composantes : Gouvernance
Enjeux : Enjeux par produits/sucre, thé, café, cacao

Today, Percol works with around 20 coffee co-operatives, most of whom they have long-term relationships with. This means that he has been able to make a difference to the farmers and communities whose coffee he buys, through community development projects such as schools, and investment in the coffee co-operatives who supply Percol. Since 2002 Percol has won more than 40 Taste Awards. He tells me this is in part down to innovation: in quality, design and origin, which Percol continually review.

Article en ligne : www.theguardian.com/sustainable-business/fairtrade-partner-zone/first-coffee-brand-fairtrade-mark-