Natural capital accounting is growing in popularity. Trucost has worked with more than 50 clients on how natural capital valuation can help them become more sustainable businesses. And more companies are going public about the benefits they are achieving, with Danish pharmaceutical company Novo Nordisk recently publishing its environmental profit and loss account (EP&L), and studies in Brazil by Monsanto and Natura, coordinated by Conservation International, demonstrating the value of natural capital accounting in driving sustainable agriculture.
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