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4 REASONS TO MOTHBALL GREEN 'CONSUMER BEHAVIOR CHANGE'

Date : 2014-06-09
Composantes : Analyse et mesure

Companies and sustainability advisors increasingly toss about the term "consumer behavior change." Often they're trying to describe a last mile of sustainability that a business can't reach alone. But what are they really talking about? Is the concept remotely realistic, or a jargon-driven cop-out?

Article en ligne : www.greenbiz.com/blog/2014/06/06/4-reasons-mothball-green-consumer-behavior-change