Companies that have made sustainability a core element of their business strategies often find that their efforts deliver significant value. The gains in the marketplace can come in the form of reduced risk, lower costs, sustainability-driven market opportunities and top-line growth, or intangible benefits such as greater customer loyalty, higher brand value or improved ability to recruit and retain top-notch employees.
Article en ligne : www.greenbiz.com/blog/2014/09/02/how-make-wall-street-notice-sustainability-leaders