Most of you have probably heard the old saying ‘the customer is always right.’ In terms of making sure you have a host of happy customers, that’s probably good advice, but how far are you willing to go to keep those satisfaction levels high? Would you offer a discount? Free shipping? A full refund? How about completely changing the way you operate your supply chain? That last one may sound a little drastic, but it’s the reality many major retailers are facing.
Article en ligne : blog.kinaxis.com/2015/05/consumers-driving-supply-chain-changes/