Source : Platma
For the second consecutive year, the IMB was awarded "Exemplary recognition company in Latin America ", delivered in Mexico City
The award "Exemplary recognition company in Latin America " was delivered to Instituto Marca Brasil (IMB), UNWTO Affiliate Member, at the 5th Latin American Meeting of Socially Responsible Companies, held in Mexico City. The directors of the IMB, Daniela Bitencourt and Marcia Sacchet, were personally receive the award and speak about the projects that the Institute has established itself as a reference for management and development of economically sustainable projects and strategies.
Hosted by the Mexican Center for Philanthropy (CEMEFI) and the Alliance for Social Responsibility and Business in Mexico (Aliarse), with support from the Forum and Company Ethos, the 5th Latin American Meeting of Socially Responsible Companies took place 12-14 March. Panels, forums and conferences were part of the event program, which involved all of Latin America.
The purpose of the award "Exemplary recognition company in Latin America " is to distinguish the work undertaken by Latin American companies in favor of social, economic and environmental situation in the region, highlighting the organization's commitment as part of their culture and how business strategy. The Instituto Marca Brasil works on the generation of sustainable and innovative solutions for the recognition and appreciation of the potential for tourism, cultural and economic development of Brazil. Being a Social Organization Civil Public Interest (OSCIP), working on projects of social responsibility and corporate profit.